Research
Many companies and organizations make general assumptions about their market or are basing their decisions on old data. In today’s ever-changing environment, where consumers are faced with unlimited buying choices and a barrage of marketing clutter, strategic knowledge is necessary to correctly align a business with the needs in the marketplace
To gain this strategic knowledge, you need an accurate understanding of your target market – their demographic profile, and beyond that, their motivations and buying preferences. By using market research and strategic planning, you can be certain that your product or service and brand will effectively reach the audiences most likely to purchase your goods and/or services.
Market research can also discover untapped niches and business trends that will allow you to keep your business many steps ahead of the competition.
By investing in research, your company is laying a strong foundation for building your brand and market share. That investment can guide all future marketing efforts and design solutions, as well as empower you to make smart, strategic decisions for your business.
Vortex Communications has a strategic alliance with Evolution Strategy, which provides a wide range of research services such as:
Industry Landscaping
- Uncover current and evolving micro- and macro-level industry trends to better align companies to meet the future needs of their many different constituents
- Analyze a broad spectrum of industry resources to capture business opportunities while dodging potential threats or obstacles
- Provide not only regular trade and media updates, to keep staff and management abreast of latest developments but also translate those developments into action plans
Target Profiling
- Research demographic and psychographic target information to build viable profiles to enable the client to focus primary marketing attention, thus creating tremendous return on investment value
- Analyze purchasing behaviors and spending capabilities of current and potential buyers
- Conduct focus groups to detail and profile the unique target’s needs and perceptions
Competitive Analysis
- Analyze direct and indirect competition concerning their positioning, brand identity, and business strengths. This advantage helps clients shore-up their own defenses…while uncovering competitive weaknesses from which they proactively seize opportunities
Market and Target Segmentation
- Discover potential and forecast size, growth and trends in order to focus business strategy to the optimal level of efficiency and effectiveness
- Uncover opportunities and threats for decision makers to make informed choices between various market and target options
Feasibility Studies
- Provide comprehensive evaluation and analysis of proposed program or project and its impact
- Research best practices and past pitfalls for future planning and development
General Market Research
Develop custom methodologies and processes to best meet clients’ needs
- Social and Cultural Analyses
- Supply and Demand Analyses
- Key Issues Analyses
- Environmental Analyses
- Funding Analyses
- Partnership Analyses
- Economic Analyses
For more information on how Vortex Communications can put research activities
to work for you, contact us today.
Product Promotions
that Rocket Sales
A promotional package that was more irresistible showcase, than mere shipping container for Ethicon Endo-Surgery, a division of Johnson & Johnson.
Annual Reports that
Change Perceptions
The John S. and James L. Knight Foundation Annual Report — the website and printed report started an image shift, from that of stodgy grant-maker to innovative and energetic supporter of community and communication.
Strong Branding
Lifts Marketing
Standards for messaging,
graphic guidelines, and a
simplified process that
reduced costs, and significantly strengthened brand presence
for Cordis Neurovascular, a division of Johnson & Johnson.
