Strong Branding Lifts Marketing
Cordis Neurovascular, a division of Johnson & Johnson, produces a wide range of innovative devices used in neurovascular therapies. Prior to hiring us, Cordis used a number of different advertising agencies and design firms to create sales collateral, resulting in inconsistent messaging across their product line. They looked to Vortex to create a strong, consistent graphic signature to unify and enhance all communications.
The Vortex solution? After surveying existing collateral, and that of key competitors, we first created a standard for messaging, defining the types and levels of information that sales materials could carry. Then we developed a master set of graphic guidelines that could work across the four Cordis product categories, including directions for color, imagery, layout, typography and content.
The result for our client? A simplified process, reduced costs, and most important of all, a significantly strengthened brand presence, addressing a highly competitive, complex marketplace with an unmistakable message of product innovation and integration.
A promotional package that was more irresistible showcase, than mere shipping container for Ethicon Endo-Surgery, a division of Johnson & Johnson.
The John S. and James L. Knight Foundation Annual Report — the website and printed report started an image shift, from that of stodgy grant-maker to innovative and energetic supporter of community and communication.